A consultant’s website should help a prospective client understand the expertise, the fit and the next step. For consultants serving London clients, that means explaining the work and relevant experience clearly, without relying on broad claims of authority.
Define the clients and work you want to attract
Identify the type of organisation, problem and engagement the consultancy serves. A one-off assessment, ongoing advisory role and implementation project need different explanations. Make those distinctions visible rather than asking a visitor to infer them from a list of capabilities.
A useful website design can organise this information around the questions a client asks before a first conversation.
Show evidence that supports the offer
Describe relevant projects accurately, including your role and any limits on the result you can share. Use testimonials only where they are genuine and you have permission. Where confidentiality prevents a named case study, explain the approach and type of work without inventing client details or outcomes.
A clear About page, professional background and accurate company information help establish who is responsible for the service. Serving London does not mean the business has a London office; represent your actual location and operating model.
Make enquiry and qualification straightforward
Tell a visitor what happens after contact. A short form or booking option can be useful when it matches the real process. Avoid asking for extensive confidential information before explaining the purpose and how it will be handled.
Check the experience on a phone and confirm that the agreed contact route works. A well-designed page can support a decision, but cannot guarantee that every relevant visitor becomes a client.
Search and AI readiness need accurate content
Explain the consultancy’s services in clear text and link related pages where that helps the reader. Appropriate metadata and structured data should describe the visible information accurately. Technical preparation alone does not guarantee indexing, rankings or selection in AI answers.
Choose a scope that fits the business
Our Starter Website currently starts at £790 excluding VAT for one page. The Professional Website starts at £1,490 excluding VAT for a broader structure. These are starting packages, not a promise that every consultancy project fits them. See current pricing and confirm the actual scope in writing.
Andersen Innovations Studio is registered in Sweden and serves UK clients remotely. Existing sites may be considered for a redesign. Website Care and Growth Care are separate optional services with different purposes.
Start with the Free Growth Check if you need a short initial view. The Website Growth Audit is a separate paid assessment where a deeper review is appropriate.